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How product photography affects brand perception

How do you interact with customers through your image?
Impact of product photography on brand image

Table of contents


In today’s world, where e-commerce and digital marketing dominate, product photography has become one of the most important elements in branding. It cannot be underestimated, as the photos are the first thing a potential customer pays attention to. In this article, we’ll look at how product photography affects brand perception and why it’s so important for your business.

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First impression

As the old saying goes, “you don’t get a second chance to make a first impression.” This statement is especially true in the context of product photography. Professional, well-crafted product photos not only attract attention, but also build trust in the brand. Otherwise, unprofessional photos can scare away customers and damage a company’s reputation.

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Company A offers high-quality products, but its photos are out of focus and poorly lit. Company B offers products of similar quality, but its photos are professional and attractive. Which company will you choose? Most customers will opt for Company B.

Importance in E-commerce

In the world of e-commerce, where the customer does not have the opportunity to touch or try the product before buying, product photography plays a key role. Good product photos can offset this lack of “physicality” by presenting the product in a way that allows the customer to feel as if they can actually see and touch it.


Sites such as Amazon and Zalando invest huge amounts of money in product photography because they know it’s one of the main factors influencing purchasing decisions.

Vendors without professional photos

Vendors who do not invest in professional product photography are often perceived as less credible. Vague, poorly composed photos may suggest that the company does not care about details, which may be a reflection of the quality of the products offered.


A small online store with unprofessional product photos will gain much less trust than a competitive store with well-crafted product photography. This can affect lower sales and poorer online reviews.

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How to improve your company’s product photography

  1. Hire a Professional: If you have no experience in photography, hiring a professional is the best investment you can make.
  2. Invest in Good Lighting: Even the best photographer can’t take good pictures without the right lighting.
  3. Pay Attention to Detail: Make sure all products are clean and their positioning is perfect before taking the picture.


Product photography is not just an aesthetic element of your website or profile on sales platforms. It’s a powerful tool for influencing brand perception, building trust and ultimately increasing sales. It cannot be neglected if you want to succeed in today’s digital-dominated world.