Is the use of packshots necessary to increase sales? Packshot what is it actually? Until a few years ago, packshot photography was not essential. A good example of this is the change that allegro has undergone.
At their simplest, packshots are simply photographs of products against white backgrounds.
An online shop in which a product has a poor-quality packshot image is seen as outdated and untrustworthy. This means that fewer and fewer Internet users are choosing to buy from such shops.
So if you want to run a shop online, enjoy really good results and attract the attention of potential customers, good packshots are essential.
Packshots What Is It and What Types Are There?
Speaking of packshot photography, it is worth pointing out that several types of packshot are currently being taken. The most popular are, of course, the classic ones, i.e. on a white background. However, those who think that pack shots cannot have a coloured background are mistaken. These are also used quite frequently. The following types of packshot photographs are also taken:
Packshot Photography With Shadow or Reflection
A packshot with a shadow or reflection will add depth to your products. Using this technique in packshot photography allows you to create the illusion of three-dimensionality.
Shadowless Packshot
A shadowless packshot is ideal when you want to focus all the attention on the product. In the packshot studio, shadowless packshot is used for clarity and simplicity of presentation.
Organicshot
Organicshot is a term that describes marshalstudio’s original photographs taken against a natural background, with a natural, organic look.
Ghost Mannequin Photography
Ghost Mannequin Photography allows the shape and cut to be represented without the distraction of a mannequin, a key concept for a packshot studio that specialises in fashion.
Flat Shot of Garment
A flat packshot of a garment is a popular technique that uses a flat surface to show the detail and texture of the material.
Packshot of Garment on Hanger
A packshot of garments on a hanger is the ideal method for presenting clothes in their natural position.
Group Packshot
Group packshot is a packshot technique that presents a collection of products together, often used for promotional campaigns and catalogues.
Where To Get Ready-Made Packshots?
- Internet – you can find photos of many different products on the web by typing in the name of a particular manufacturer. If you want to use them, however, you should remember one thing: you must have the consent of the owner of the photograph. Otherwise, you may be infringing copyright, which may have financial and legal consequences.
- Wholesaler – it may be that the one supplying you with goods for sale will also offer packshot photography. If you want to use such a service, you must remember to always establish the rules of cooperation carefully. It may happen that packshot photos will be provided for free, but it also happens that you have to pay for them.
- Manufacturer – the manufacturer may also offer packshot photography. The rules of cooperation in this regard – as in the case of wholesalers – should be carefully established, clarifying any doubts.
Who Should I Outsource My Packshot Photography To?
Packshot photography can be outsourced to the right packshot studio. In order to get packshots that actually sell, it is worth paying attention to a few important points.
Firstly, it is advisable to choose among packshot studios with experience in the industry and a portfolio that presents high quality workmanship and variety.
It is a good idea to communicate your expectations regarding lighting, product positioning and composition, all of which have an impact on how attractively the product will be presented in the packshot. Whether this is in writing or in the form of photo examples.
Working with a product photography studio allows you to use the right equipment and skills, which translates into high quality packshots.
It is also worth taking care of good communication with the studio’s team, so that the entire process runs smoothly and in line with expectations. Taking these aspects into account will result in packshots that will successfully contribute to e-commerce sales.
The Best Packshot Studio?
At marshalstudio, we provide our clients with the possibility of online photo shoots with live access. This way, not only are we available to you no matter what city or country you are in, but you can also participate in the product shoot in real time.
With an individual account manager guiding you through the entire project, we provide support and expert advice at every stage of the collaboration. In addition, our app makes it easy to order a photo shoot in as little as 2 minutes and receive professional packshots even within the next 24 hours.
Packshot What Is It? Summary
Product photography and the packshot photography included in it (pack shot photography) are complex although relatively simple concepts. The different production techniques, creation concepts and purposes mean that pack shots can differ significantly from one another. This, in turn, makes it possible to select those ideally suited to the individual needs of online shops, brands and manufacturers.
Properly used packshots play a significant role in the e-commerce industry and a key role in the purchasing decision.
However, packshots also have other uses. They are used in social media, where they add visual value to posts promoting products. In advertising videos, for example on YouTube, packshots can be used as inserts to highlight the qualities of items. Product photography in the classic form of images on a white background also appears on billboards, banners or even product packaging.
