Camera and Lens
A camera sensor is the light-sensitive chip that takes the place of film in a digital camera, turning the light from the lens into the data that becomes a photo.
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Ecommerce Glossary
Get to know the world of online sales and ecommerce photography better! Our dictionary is a treasure trove of knowledge for anyone who wants to explore the ins and outs of modern commerce and its visual and usability aspects.
Glossary topics
The glossary is organised into 12 topic pages. Each one brings related terms together: a short definition, how it matters in product photography and answers to common questions.
Catalogue Photography
Catalogue photography is a series of product photos taken to one standard, with the same light, background, angle and framing, for catalogues, online shops and marketplaces.
Cropping
Cropping is removing the outer parts of an image so that only the area you want remains: in camera or afterwards in editing software.
DPI and resolution
DPI (dots per inch) is the number of printed dots per inch (2.54 cm), while image resolution is the number of pixels in a photo, for example 2000 × 2000 px.
Photo compression and formats
Photo compression reduces the file size of an image: lossless compression (PNG) keeps every pixel, while lossy compression (JPG, WebP, AVIF, HEIC) discards detail the eye barely notices.
Photo Shoot
A photo shoot is a planned session in which a photographer, often with a whole team, produces a series of images to a single brief: of a product, with a model or on location.
Post-Production
Post-production is everything that happens to a photo or video after the shoot: selecting frames, processing RAW files, colour correction, retouching, sharpening and export.
Render and 3D Visualisation
Render means an image or animation frame that a computer program calculates from a digital 3D model: its geometry, materials, lights and camera.
Shutter and Exposure
The shutter is the part of a camera that lets light reach the sensor for a set time, the shutter speed, which together with aperture and ISO makes up the exposure triangle.
Softbox and diffused light
A softbox is a light modifier that turns a small, harsh lamp into a large source of soft, diffused light.
Stock Photography and Licences
Stock photography means ready-made photos that image libraries license to many buyers, usually royalty free: you pay once and reuse the image, but you get no exclusivity and no copyright.
UGC Creator
A UGC creator is someone a brand pays to film videos and take photos in the style of customer content, which the brand then publishes on its own channels and in its ads.
Terms from A to Z
0-9
- 3D photography - in Render and 3D Visualisation
- 3D visualisation - in Render and 3D Visualisation
A
- Aperture - in Shutter and Exposure
- APS-C - in Camera and Lens
- Aspect ratio - in Cropping
B
- Beauty dish - in Softbox and diffused light
- Beauty photography - in Catalogue Photography
- Bracketing - in Shutter and Exposure
- Brand photographer - in UGC Creator
C
- Camera angle - in Cropping
- Camera sensor
- Capture One - in Post-Production
- Catalogue photography
- Chromatic aberration - in Camera and Lens
- Close-up - in Cropping
- CMOS sensor - in Camera and Lens
- Colour grading - in Post-Production
- Commercial photography - in Catalogue Photography
- Contact sheet - in Photo Shoot
- Corporate photography - in Catalogue Photography
- Cropping
D
- Depth of field - in Shutter and Exposure
- Diffused light - in Softbox and diffused light
- DPI
- Dynamic range - in Shutter and Exposure
E
- EXIF - in Photo compression and formats
- Exposure - in Shutter and Exposure
- Exposure compensation - in Shutter and Exposure
- Exposure triangle - in Shutter and Exposure
- Extension tube - in Camera and Lens
F
- Fashion photography - in Catalogue Photography
- Fish-eye lens - in Camera and Lens
- Flat lay - in Catalogue Photography
- FPS (frames per second) - in Shutter and Exposure
G
- Ghost mannequin - in Catalogue Photography
H
- Headshot - in Photo Shoot
- HEIF - in Photo compression and formats
- High pass filter - in Post-Production
I
- Image file format - in Photo compression and formats
- Image quality - in DPI and resolution
- Image resolution - in DPI and resolution
- Image SEO - in Photo compression and formats
- Image stabilisation - in Camera and Lens
- Instant camera - in Camera and Lens
- ISO - in Shutter and Exposure
M
- Macrophotography - in Catalogue Photography
- Medium format - in Camera and Lens
- Mockup - in Render and 3D Visualisation
N
- Noise in photography - in Shutter and Exposure
P
- Packshot Photography
- PASM shooting modes - in Shutter and Exposure
- Photo compression
- Photo denoising - in Post-Production
- Photo optimisation - in Photo compression and formats
- Photo retouching - in Post-Production
- Photo shoot
- Photography - in Catalogue Photography
- PNG - in Photo compression and formats
- Polaroids (modelling) - in Photo Shoot
- Post-production
- PPI - in DPI and resolution
- Product video - in UGC Creator
- Prop - in Photo Shoot
R
- Render
- Royalty free - in Stock Photography and Licences
S
- Sequence (burst mode) - in Shutter and Exposure
- Shadowless photography - in Softbox and diffused light
- Shooting table - in Softbox and diffused light
- Shutter
- Shutter speed - in Shutter and Exposure
- Softbox
- Stock photography
- Stylist - in Photo Shoot
T
- Tripod - in Camera and Lens
- Types of photography - in Catalogue Photography
U
- UGC creator
- Underexposure and overexposure - in Shutter and Exposure
V
- Virtual photo shoot - in Photo Shoot
W
- Watermark - in Stock Photography and Licences
- White balance - in Shutter and Exposure
- Worm's-eye view - in Cropping
Carefully selected terms, compiled by our team, shed current light on key buzzwords in online sales. Whether you are an entrepreneur or a photographer, you will find inspiration here to develop your skills and broaden your horizons.
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