Christmas photos with bokeh
A clear product in the foreground juxtaposed with a blurred background results in professional Christmas photos. emphasise the evening, atmospheric nature of the shot. You can achieve this effect by experimenting with the bokeh effect in your compositions.
Production technique
The bokeh effect can be achieved by positioning and appropriately distancing the LED lights in the background. This solution is perfect for Christmas photos on social media, especially if you want to create content for Instagram photos.
Black and gold – minimal luxe
A black background combined with gold accents creates an elegant, expressive frame. Minimalism in the props allows attention to be focused solely on the product. This approach is often used in still life photography to highlight luxury items.
Metallic reflections
Gold reflective elements give the photo a luxurious feel and depth. The high contrast between black and gold emphasises the form and details of the product, similar to techniques used in portrait photography where lighting defines the subject.
Pastel beige – soft elegance
Beige and cream surfaces create calm, harmonious shots. Negative space in such frames reinforces a sense of lightness and premium aesthetics. This technique is often used in flat lay photography to keep the product central and uncluttered.
Delicate additions
Twigs, subtle stars or soft shadows complete the composition without dominating the product. This type of arrangement works well in gift and cosmetics photography, especially when combined with flowers and props for styling.
Christmas tree in the background – a simple festive context
Place the Christmas tree in the background, behind the product, so that it does not encroach on its outline. Keep a clear distance between your subject and the background (usually 1-3m – depending on the focal length), so that the lights create a soft, aesthetic blur and the product remains the focal point of the frame.
Distance and background blur
To enhance the blur effect, use (e.g. f/1.8-f/2.8) and increase the distance between the product and the tree. A little will make the Christmas tree lights create a pleasant , emphasising the Christmas atmosphere without distracting from the subject.
White balance and lamp colours
Choose lights with a warm colour temperature (around 2700-3000 K) and set a consistent white balance (manually or in RAW). Avoid mixing too many colours of lights – excess background colours can create chaos and compete with the product.
Light on the product
Ensure you have separate soft lighting on your subject (e.g. a softbox or diffuser at 30-45°). The background can be 1-2 EV darker than the product, which naturally directs the viewer’s attention to the subject. Flag the light source so that it does not shine straight into the background and ‘eat’ the bokeh.
Starting parameters
As a starting point: 50-85 mm, f/2-f/2.8, 1/125 s, ISO 100-400. Adjust aperture and distance to size the bokeh discs and keep the product clear and well lit.
Hands in frame – packaging in progress
cutting the ribbon or tying the bow bring movement and authenticity to the photo. These types of frames make the viewer feel part of the process of preparing the gift.
Natural backgrounds
Wood stained green or as a table surface emphasise the handcrafted nature of the photo. Such shots work well with the aesthetics of eco and minimalist settings.
Product at the centre of emotions
Holding the product in both hands gives it the status of something special and personal. A frame close to the heart of the recipient builds a sense of intimacy and closeness.
Light and depth of field
The warm Christmas tree lights in the background, captured from a small , create a soft, cosy atmosphere. The blurred points of light enhance the impression of Christmas magic.
Christmas flat lay – product in the centre
Flat lay is a shot taken from above, which allows full control over the arrangement of elements on the table. The product placed in the centre becomes the natural focal point.
Christmas accessories
Needles, candy canes, baubles or twine can be arranged around the centrepiece to create a cohesive visual setting. Such elements build a festive context and add character to the photo.
Backgrounds and surfaces
White or beige are the most frequently chosen backgrounds in Christmas flat lay. Neutral surfaces highlight the product without overwhelming the composition.
Eco-style packaging
Kraft paper, jute twine, twigs or dried orange are extras that look good in retail shots. Warm beiges and greens create a natural, friendly perception of the photo.
Classic Christmas colours
Green and red is a timeless combination that works well in simple compositions. The contrast of these colours gives the photograph a distinctive, slightly retro feel.
Space for the message
Placing a blank card or gift tag next to a product creates a natural space for adding an offer or advertising slogan. This type of frame combines an aesthetic function with practical space for content.
Neutral backgrounds
White, beige or kraft paper as a background keeps the message simple and legible. This ensures that the printed text does not compete visually with the product.
Frame from props – the finished banner
Arranging needles, pinecones or baubles as a frame around the central part of the frame gives it a festive feel. This arrangement creates a photo that is ready to be used as an advertising banner. Why not break the standards and arrange your products differently?
Horizontal frames
Horizontal orientation compositions work better in graphics for websites and landing pages. Leaving a free field in the centre or next to the product makes it easier to add copy.
Macro detail – textures that tempt
Macro photography allows the textures of glass, metal or fabric to be captured in exceptional focus. The detail of the materials builds a sense of the quality and luxury of the product.
Playing with light
Side lighting highlights the surface texture, while the softly blurred background adds depth. The needlework in the background introduces a subtle festive context without distracting from the detail.
