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What Is 3D Visualisation – Definition

3D Visualisation is the process of creating three-dimensional images using specialised computer software. It is a technique that allows objects, spaces or concepts to be presented in a realistic and detailed manner. It is a tool that has revolutionised the way products are presented, architectural design and many other creative and technical fields.
Wizualizacja 3D

Types of 3D Visualisation

Product Visualisations

3D visualisations are currently one of the most important elements of product marketing. They allow goods to be presented even before they are physically manufactured. Product renderings, i.e. photorealistic images of individual products, are particularly important in this area.

Equally important are product animations, showing dynamic presentations of functionality, as well as cross-sections and exploded views, which allow the internal construction of the product to be seen.

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3D visualisation of perfumes

3D configurators, enabling interactive product customisation, are becoming increasingly popular. AR presentations, combining the real world with 3D models, are the latest trend in this field.

Architectural Visualisations

Architectural visualisations enable the presentation of buildings and spaces before they are built. They range from exterior renderings of buildings to detailed interior visualisations. Landscaping projects and architectural animations are also an important component. Virtual walk-throughs allow interactive tours of buildings that do not yet exist.

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3D interior visualisation.

Industrial Visualisations

In industry, 3D visualisations are used to represent many complex elements. They are used in the design of production lines and industrial machines. They are indispensable in the presentation of technological processes and safety systems. They are also an excellent tool for creating training and instructional materials.

FAQ

What is meant by 3D visualization?

3D visualization is the process of creating three-dimensional representations of objects, spaces, or data using specialized software. It enables viewers to see and interact with digital models from multiple angles, helping to communicate design concepts and ideas more effectively.

What is 3D visualization in GIS?

3D visualization in GIS (Geographic Information Systems) involves creating three-dimensional representations of geographic data and terrain. It allows users to analyze spatial relationships, elevation changes, and urban planning scenarios with realistic depth and perspective.

Which software is best for 3D visualization?

For professional 3D visualization, industry standards include 3ds Max, Maya, and Cinema 4D. Blender offers a powerful free alternative. For architectural visualization, V-Ray and Corona are popular rendering engines, while SketchUp is preferred for simpler projects.

How to make 3D visualization?

Creating 3D visualizations involves several steps: modeling the 3D objects, applying materials and textures, setting up lighting, and rendering the final image. You’ll need to learn a 3D modeling software, understand composition principles, and master rendering techniques.

How to become a 3D visualizer?

To become a 3D visualizer, start by learning industry-standard software like 3ds Max, Blender, or Cinema 4D. Study principles of design, lighting, and composition. Build a portfolio of work, and consider specializing in areas like architectural visualization or product rendering.

How a 3d Visualisation Is Created

1. Modelling

The first step is to create a 3D model. The modelling process starts with the preparation of technical documentation, then the basic solid is created.

Subsequent stages include adding details and details and optimising the geometry. The final step is to prepare the model for texturing.

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3D product visualisation

2. Texturing

At this stage, surface properties are given. This includes determining the colour and structure of the material, the degree of gloss and transparency. Reflections and light refractions are also important. Particular attention is paid to relief and unevenness maps and the physical properties of the material.

3. Illumination

Appropriate lighting is the key to realistic visualisation. At this stage, the following is determined:

  • Types and positioning of light sources
  • Intensity of lighting and shadow parameters
  • Reflections and refractions
  • Global scene lighting
  • Atmospheric and environmental effects

3d Visualisation Software

In the 3D visualisation industry, it is crucial to choose the right software. The most popular professional programmes are:

  • 3ds Max – the standard in architectural visualisation
  • Cinema 4D – the leader in motion design
  • Maya – dominant in the film industry
  • Blender – the versatile open source tool
  • KeyShot – specialist in product visualisation
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3D visualisation of a Marshall product

Rendering Engines

Rendering engines play an important role in the visualisation process. V-Ray is considered the standard in architectural visualisation, while Corona Renderer has gained popularity in product visualisation.

Arnold is widely used in film productions. Octane harnesses the power of the GPU to speed up rendering, while Cycles, built into Blender, offers versatile capabilities for a variety of applications.

Applications in Various Industries

3D visualisations are used in many fields. In medicine, they are used to create precise diagnostic images and plan procedures. The education sector uses them to create interactive teaching materials.

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3D visualisation

In entertainment, they form the basis for creating games and special effects in films. Science uses 3D visualisation for simulation and presentation of complex phenomena, and engineering for prototyping and testing.

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