Ecommerce Glossary

What Are HEIF Images – Definition

HEIF, or High Efficiency Image File Format, is a modern image file format that is growing in popularity. This format has been developed to improve the storage and compression efficiency of images compared to traditional formats such as JPEG.
HEIF - czym jest format HEIF?

HEIF stands for High Efficiency Image File Format, which can be translated as ‘High Efficiency Image File Format’. The format was developed by the Moving Picture Experts Group (MPEG) and officially launched in 2015. HEIF uses advanced compression algorithms to maintain high image quality while reducing file size.

heif format zdjec 1, What Are HEIF Images - Definition
HEIF what is the format?

Key Features of the HEIF Format:

  • Better compression – HEIF files can be up to 50% smaller than equivalent JPEG files while maintaining the same image quality
  • Transparency support – unlike JPEG, HEIF allows the use of transparent backgrounds
  • Support for image sequences – the format allows multiple images to be stored in a single file, which is useful for e.g. continuous shooting or animations
  • Metadata – HEIF offers extensive metadata storage capabilities, making it easy to organise and manage your images
  • HDR – the format supports High Dynamic Range images

How Does HEIF Work?

The HEIF format uses advanced compression techniques, including the HEVC (High Efficiency Video Coding) codec, also known as H.265. The same codec is used in video compression, allowing high performance for static images.

The Compression Process in HEIF:

  1. Image analysis – the algorithm analyses the image for details, colours and patterns
  2. Block division – the image is divided into smaller blocks that are compressed independently
  3. Prediction – the algorithm predicts pixel values based on neighbouring blocks
  4. Transformation – use of mathematical transformations to reduce data redundancy
  5. Quantisation – reduction of data precision to reduce file size
  6. Entropy coding – final compression of data using lossless coding techniques

With these advanced techniques, HEIF achieves a better quality to file size ratio compared to older formats.

HEIF to nowoczesny format plików graficznych oferujący lepszą kompresję i jakość niż JPEG. Poznaj jego zalety, wady i zastosowania.
HEIF what is the image format?

Advantages of the HEIF Format

The HEIF format offers many advantages for both individual users and graphics professionals.

The Main Advantages of HEIF:

  • Smaller file size – saving disk space and faster uploads
  • Better image quality – for the same file size, HEIF offers higher quality than JPEG
  • Versatility – support for various image types, including sequences and animations
  • Support for advanced features – HDR, wide colour palette, transparency
  • Efficient metadata management – makes it easy to organise and search images

Frequently Asked Questions

What is a HEIF image?

HEIF (High Efficiency Image Format) is a modern image compression format that offers better quality with a smaller file size than JPEG. It was created by the Moving Picture Experts Group (MPEG).

How do I change a photo from HEIF to JPG?

To convert HEIF to JPG, you can use the operating system’s built-in tools or free online programs. On a Mac, simply open the photo in Preview and export as a JPG.

Which is better HEIC or JPG?

HEIC (a variant of HEIF) offers better compression and quality than JPG with a smaller file size. However, JPG is more versatile and compatible with most devices and software.

What is a HEIF image?

HEIF is an advanced image format that provides better compression than JPEG while maintaining higher quality. It allows multiple images or video frames to be stored in a single file.

Is it worth using HEIF?

HEIF is worth using if you want to save space while maintaining high image quality. It is particularly useful for mobile devices and professional photography.

Why does the iPhone use HEIF?

The iPhone uses HEIF (in the form of HEIC) because it allows the file size of photos to be significantly reduced without loss of quality. This allows users to store more photos on the device.

Why are my photos HEIF?

Your photos are in HEIF format if you are using a device (e.g. iPhone) that uses this format by default. HEIF is set as the default format for saving photos on newer iPhone models.

Is HEIF owned by Apple?

No, HEIF is not owned by Apple. The format was developed by MPEG (Moving Picture Experts Group) and is open to all. Apple has merely implemented it in its devices.

Advantages and Limitations of HEIF

Despite its many advantages, the HEIF format also has some limitations that are worth considering.

Potential Disadvantages of HEIF:

  • Limited compatibility – not all devices and software support HEIF
  • Higher hardware requirements – HEIF decoding may be more taxing on the processor
  • Licensing issues – the format may be subject to licensing fees in some commercial applications
  • Less popular – JPEG still dominates in many areas
  • Difficult to edit – not all graphics editing software supports HEIF

HEIF Applications

The HEIF format is used in various fields where image quality and efficient use of storage space are important.

Examples of HEIF Applications:

  • Mobile photography – many smartphones use HEIF to save images
  • Professional photography – the format is useful when working with large volumes of high-quality images
  • E-commerce platforms – HEIF can help optimise product photos
  • Applications and games – the format can be used to store textures and graphics
  • Digital archives – HEIF allows for the efficient storage of large collections of images

How to Use HEIF?

To get the most out of the HEIF format, it’s useful to know how to use it and what tools are needed to do so.

heif format 1, What Are HEIF Images - Definition

Some Tips on Using HEIF:

  1. Check compatibility – make sure your devices and software support HEIF
  2. Keep software up to date – use the latest versions of operating systems and applications for better HEIF support
  3. Use the right tools – use dedicated programs to convert and edit HEIF files
  4. Pay attention to your camera settings – on smartphones you can usually choose the photo saving format (HEIF or JPEG)
  5. Remember backwards compatibility – if necessary convert HEIF files to JPEG before sharing with others

The Future of the HEIF Format

HEIF is a relatively new format that is growing in popularity all the time. More and more devices and applications are offering HEIF support, suggesting that its importance will grow in the coming years. At the same time, the JPEG format still remains the standard for many applications, so it is likely that the two formats will coexist for a long time to come.

Interesting Facts About HEIF

  • HEIF was developed by the same organisation that created the MP3 format for audio files
  • Apple was one of the first major companies to implement HEIF in its products, introducing it in iOS 11 under the name HEIC
  • The HEIF format can store not only images but also short video, making it a versatile tool for content creators

HEIF in Practice

HEIF is becoming increasingly important in everyday practice, for amateurs and professionals alike. Its impact on photographic quality and management is significant, so it is worth considering its use in a variety of scenarios.

The Impact of HEIF on Photographic Workflow:

  • Space saving – photographers can store more images on the same media
  • Faster transfer – smaller files mean less time transferring photos between devices
  • Better editing – greater colour depth and dynamic range give more options in post-production
  • Efficient archiving – HEIF makes it easier to organise and store large photo collections
  • New creative possibilities – support for image sequences opens up new possibilities for artistic expression

While HEIF brings many benefits, photographers need to be aware of the potential challenges associated with its use, such as compatibility with editing software or photo-sharing platforms.

Nevertheless, with increasing support for the format, HEIF has the potential to become a standard in the world of photography, offering better quality images with less resource consumption.

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