Sell on Kaufland Marketplace

Since 15 June 2026 the Kaufland Marketplace has been deactivating offers under €150 net that ship from outside the EU, and none of the English-language guides we checked mentions it. Kaufland's free translation tool, meanwhile, works neither from English nor into German. For a seller in London, New York or Shenzhen, those two rules matter more than the fee table.

We also measured what you would be up against. Across 1,841 product pages on kaufland.de and kaufland.pl (22,613 gallery images), almost one main image in four (433, or 23.5%) is smaller than the 1,024 pixels Kaufland recommends. On kaufland.de, 53% of the galleries we checked by hand carry infographics or added text, and in 31% of those the text is in another language, mostly English.

This guide comes from marszalstudio, a product photography studio in Poland that shoots white background product photos for marketplace sellers. It is for sellers in the Netherlands, Italy and the rest of the EU, and for companies in the UK, the USA, Switzerland, China, Ukraine and Israel. It covers who may sell, what Kaufland costs against Amazon.de and eBay.de, which paperwork takes longest and which images pass. Every number is dated and sourced.

Can you sell on Kaufland Marketplace from the UK, the USA or China?

Yes, if your company is registered in the EU or in one of the non-EU countries listed in Kaufland's registration form. You must be a trader (private individuals cannot sell), be reachable by phone and e-mail, and have “an official EAN (GTIN) for all products” (seller registration).

Kaufland itself gives “China, the USA or the UK” as examples of non-EU sellers and runs a Chinese-language site. Why Turkey is missing from the form (as of late 2025), Kaufland does not say.

6 things non-EU sellers need before the first order

• VAT in every market: “As a non-EU seller, you must carry out a country-specific tax registration and upload a VAT ID for each sales channel”. No OSS (the EU's One-Stop Shop for VAT), so nine markets mean nine registrations.
• Kaufland as deemed supplier: when you ship from an EU warehouse, Kaufland is treated as the seller for VAT: it accounts for the VAT and your payouts arrive without it; product liability stays with you (EU tax directive page). Enter a VAT rate on every offer: without one, “the system automatically applies the standard maximum VAT rate”, for example 19% instead of 7% on books in Germany (offer data).
• EU responsible person: under the EU's General Product Safety Regulation, offers of goods made outside the EU without one are “systematically excluded from selling” (GPSR); CE-marked goods made outside the EU also need an authorised representative.
• EU return address: mandatory, and Kaufland's DHL and DPD return labels work only with an address in Germany. For cheap items, a free automation rule can refund the customer without the item coming back (returns settings).
• Warehouses: declare every non-EU warehouse, import under DDP (delivered duty paid: you clear customs and pay the duty, not the buyer) and ship each order “together in one package”.
• Bank account: one per sales channel; the payment provider cflox requires a direct debit authorisation, so plan for a euro account in the SEPA area (our inference; Kaufland does not say so).

The €150 rule: no cheap offers from outside the EU

The English-language guides we checked miss this: “From 15th June 2026, offers with a net value under €150 that are shipped from a warehouse outside the EU will be deactivated on the marketplace” (Kaufland's EU tax page, updated 29 September 2026).

• No quick fix: “Adjusting the warehouse or price on the existing offer is not sufficient to reactivate it.” You have to delete the offer and create it again.
• Customs duty from the first cent: since 1 July 2026 on every shipment from outside the EU; for low-value shipments the duty is a flat €3, depending on the product category.
• What remains: direct shipping only for offers of €150 net or more, under DDP. Anything cheaper needs EU stock.

Pro tip: Kaufland has run no fulfilment service of its own since 28 February 2025, so EU stock means your own warehouse or a third-party logistics provider. Kaufland lists logiHub as a fulfilment partner covering all 9 markets.

Read also: UK Product Safety 2026 - Post-Brexit Regulations and Photo Requirements for Online Sellers

➜

Kaufland fees 2026: €39.95 a month plus 7-16% commission

Kaufland charges twice: a monthly subscription and a commission on every item sold. There are no listing fees, and the fees are the same wherever your company is based (conditions, 6 October 2026).

Pro tip: Plus costs €20 more and includes €30 of Sponsored Product Ads credit, so it pays off once you spend €20 a month on ads; unused credit expires at the end of the month. Do not count on the credit with Basic: the conditions page lists it under both plans, but greys it out for Basic.

Commission: 7-16% on the gross price including shipping

Commission is a share of what the customer pays, shipping included: “The sales commission is calculated on the gross sales price, including delivery charges, plus VAT.” You pay it only on actual sales, not on returns. Ship from abroad and you pay no VAT on it: “If you are shipping from abroad, no sales tax will be charged on the commission.” Rates in DE, AT, CZ, SK, FR, IT, ES and NL (Poland in brackets):

• 7% (PL 4-7%): computers, consumer electronics, large appliances, tyres.
• 10% (PL 7-8%): tools and garden equipment, perfume.
• 13% (PL 7-10%): small appliances, electronics accessories, personal care, car, DIY, furniture, lamps, sport, toys, baby, food and all other categories; media 13% plus €0.70 per item.
• 14% (PL 9-10%): clothing, shoes, bags, kitchen and household, garden, mattresses, pet supplies, camping, fitness.
• 16% (PL 12%): jewellery.

Example: on a kitchen item at €49.99 including shipping, the commission is €49.99 × 14% = €7.00. Rates have not changed since 30 April 2024. The often-quoted “4-16%” covers the whole network: the 4% exists only in Poland.

Other costs, payouts and the 1.5% currency margin

• EPR Service (France, Italy, Spain): €1.90 per category per month, only in months with sales, plus statutory fees.
• Cancellation fee: if your seller-related cancellation rate for the month is 1-2.99%, you pay 7% of the value of the cancelled orders; above 3%, 15% (order management).
• Free returns: for products over €40 (990 Kč, 175 zł) the customer sends them back free and you pay the postage.
• Payouts: 14 days after delivery, or 21 days after dispatch for parcels without tracking, in the channel's currency; Polish and Czech proceeds can be paid in euros, converted at the Deutsche Bank rate plus “150 basis points (bps) for each currency pair”, about 1.5% (cflox agreement, archived copy of December 2025).

Kaufland fee calculator: Kaufland vs Amazon.de and eBay.de

Percentages alone mislead: eBay adds a fixed fee per order, and Amazon's rates change with the price. Enter your own numbers in the calculator; the table below it shows the result at €49.99 including shipping, with fees for sellers based in Germany.

• Against eBay, the €0.45 order fee decides: Kaufland stays cheaper up to €22.49 in fashion, up to €44.99 where its commission is one point higher than eBay's, and at every price in home, kitchen and sport.
• Against Amazon.de, Kaufland usually wins. Amazon is cheaper for low-priced items (clothing and household up to €20, beauty up to €10), electronics accessories above €140 and Prime clothing above €51.42.
• Selling from abroad: Kaufland adds no cross-border fee; eBay does, for example 1.05% for UK sellers selling into the eurozone. A UK seller listing on eBay.de pays eBay.de's fees plus that 1.05%, so clothing at €49.99 costs €6.97 in fees there against €7.00 on Kaufland.

As a second channel, Basic pays for itself from 5 orders

The calculator treats the platforms as alternatives. As an extra channel, the question changes: what do you keep from an order you would not otherwise have had? A home accessory at €49.99 with a €15 margin before platform fees leaves €8.50 after 13% commission, so Basic is covered by 5 additional orders a month (€39.95 / €8.50).

If Kaufland replaces eBay instead, you save only €0.95 per order (€6.50 against €7.45 on eBay.de), and Basic needs 43 orders.

• Your own break-even: orders = subscription / (margin - commission - other costs).
• Non-EU sellers: count VAT filings and EU warehousing as other costs.
• Stay realistic: sellers on the German sellerforum.de put Kaufland at roughly 10-20% of their revenue.

Who Kaufland suits, and who should wait

How to register as a Kaufland seller from abroad: 9 steps

Finish steps 1-4 before you pay for the subscription: the time goes on missing registrations, not on the Seller Portal.

1. VAT numbers: EU companies use the headquarters VAT ID plus OSS, non-EU companies a local VAT ID per market. Kaufland checks them in VIES and with Germany's BZSt; the legal notice in your Kaufland shop must match your tax registration exactly, or your offers may be hidden.
2. Product safety contacts: manufacturer, EU responsible person, CE authorised representative. Our guide to product safety rules for UK sellers covers the EU side.
3. EPR registrations (extended producer responsibility for packaging, electronics and batteries) per market; see the EPR section below.
4. EANs for every product, and German product data for Kaufland.de and Kaufland.at.
5. Register at kaufland.com/join (form in English and Chinese).
6. Upload documents (table below), files up to 4 MB.
7. Activation: “If all required data is complete, your seller account will be activated within three working days.” Two-factor authentication is mandatory in the Seller Portal.
8. Onboarding, 8 steps per channel: shipping groups, offers, VAT ID, legal texts, company and EPR data, EU return address, warehouses, publishing; without that last click, offers go live automatically within 24 hours of finishing onboarding.
9. Listings: by EAN search, a CSV or XML product feed, the Seller API or one of 144 technology partners. New product data is checked within hours or days.

Pro tip: Ask about start conditions before you register. On sellerforum.de, one seller was offered three months without the base fee and talked it up to nine (2023); another got three free months and €50 of ad credit (2025).

Kaufland Global Marketplace: 9 markets and which to open first

Kaufland talks of “220 million potential online customers” and up to 43 million visitors a month across its marketplaces. Independent estimates show how unevenly that traffic splits:

For scale: in the same month amazon.de had 400.1 million visits, amazon.it 213.6 million and bol.com 60.9 million. Outside Germany, Poland and Czechia, Kaufland offers few competitors per product, not big traffic (our reading).

Translation: no English source, no German target

• Source languages of Kaufland's free product data translation: German, Czech, Slovak, Polish, Italian, French, Spanish, Dutch.
• Target languages: Czech, Slovak, Polish, Italian, French, Spanish, Dutch.
• The gap: no English source, no German target. Kaufland's rule: “Only create product data in the respective country's national language. For example, German for Kaufland.de” (product data).

Kaufland's own guidelines say “automatically generated translations are not permitted”, which contradicts its tool. Our advice:

• Have your German titles and product descriptions written or checked by a native speaker.
• Let Kaufland translate them into the other seven languages, then spot-check the results.
• Translate legal texts free through Kaufland's DeepL integration.
• Answer customer messages in each market's language.

EPR: the slowest part of going cross-border

• Germany: LUCID packaging registration plus a dual system (a packaging recycling scheme), WEEE and battery numbers; without a German establishment, an authorised representative since 12 August 2026 (PPWR).
• Poland: BDO, the Polish waste register, through an authorised representative; “Registration must be submitted in Polish, and processing can take up to 12 weeks.”
• France: packaging number (IDU) mandatory, “usually takes up to 6-8 weeks”; textiles via Refashion are not covered by Kaufland's EPR Service.
• Spain: a Spanish tax number (NIF) first (2-4 weeks), then EPR (2-3 weeks per waste stream), through a Spanish authorised representative.
• Italy: sellers without an Italian office need an authorised representative, although the registration page asks for no number.
• Netherlands, Czechia, Slovakia, Austria: Kaufland asks for no numbers at onboarding, but the duties remain yours. Dutch rules cover distance sellers “regardless of their location”, and registering with Verpact (packaging) or Stichting OPEN (electronics, batteries) takes “approx. 2-3 weeks per waste stream” (Kaufland.nl EPR).
• Everywhere in the EU: under the packaging regulation (PPWR), a company that puts packaging on the market in a country where it has no headquarters “must appoint an Authorised Representative in that country”; the procedures are still being rolled out (PPWR).

Which market first: our suggested order

• Non-EU seller with EU stock: Germany first (traffic, and you need German data anyway), Austria with the same data, then Czechia and Slovakia by translation, then France, Italy and Spain with the EPR Service. Poland has the second-largest traffic and the lowest commission but the slowest paperwork, so start its BDO registration early.
• Dutch seller: start at home on Kaufland.nl. Kaufland calls its launch “the most successful one to date”, and over 1,200 Dutch sellers were already selling on other Kaufland markets before it opened, though bol.com still dominates. Then Germany.
• Italian seller: start on Kaufland.it, where visits grew 18% month on month in September 2026 (Similarweb); then Germany.

A reality check from an Austrian seller on the smaller sites: “On Kaufland.cz and .sk, though, (almost) nothing happens” (2023, our translation). Kaufland's own claim that Kaufland.de sellers see 70% more turnover after adding markets (July 2026) comes without a method.

Read also: How to Sell on Temu from the UK 2026: Local-to-Local Guide

➜

Shared product pages: your photos can end up selling for competitors

On Kaufland, images belong to the product, not to your offer: one EAN, one product page, every seller of that EAN on it. If the page already exists, your offer data is enough to join it, but you “must also review your offer to ensure that all information, descriptions and images provided do not infringe upon the rights of third parties” (guidelines).

It works the other way too: whatever you upload is shared. “Each seller can then access this product data and use it for their own offers” (onboarding), and some of it may never reach the public description (Seller API).

Who wins the Buy Box: price, delivery time, service

• Factors: total price including delivery, the delivery time you state and your service performance (Kaufland blog, 2023). At the same minimum price “the offer with the fastest delivery time wins the BuyBox” (Smart Pricing).
• Why it matters: only the winner appears on Google Shopping and price comparison sites, and on shared pages only the winner's Sponsored Product Ads run.
• Images are not a Buy Box factor. They decide whether shoppers click and buy.

Image rights: when catalogue photos cost around €8,000

“Images of other sellers' used goods were even inserted into my offer automatically. I took everything offline for fear of a warning letter,” a seller wrote in May 2026 (sellerforum.de). In Germany a warning letter (Abmahnung) is a lawyer's cease-and-desist demand, and if the claim is justified, the recipient pays the other side's legal costs.

The German blog wortfilter described a tool seller who used a photographer's catalogue photos without a licence: by wortfilter's estimate over €2,500 for the warning letter alone and around €8,000 with damages and licence fees (14 March 2026; quotes our translation). What to do (not legal advice):

• Check the page before attaching, then regularly: “you have to check almost daily whether everything still fits” (forum seller, January 2025, our translation).
• Use only images you can prove rights to: your own, the manufacturer's written permission or a photographer's licence.
• Upload your own images as product data; you can change or delete only data you created.
• Own brand, own EAN, own page: this is where a photo shoot pays off most.

Kaufland Marketplace image requirements: white, no shadow, no text

Kaufland states its image rules in three places, with different numbers. The strictest is the Seller Portal upload panel shown on its product video page.

Kaufland's screencast says smaller images can still be uploaded and are then checked, so 2,048 px is a target, not a hard filter. We export marketplace images at 2,048-3,000 px, JPEG quality 85-90, sRGB with an embedded profile; the Seller API accepts only “jpg, png, and gif”.

The 12 image rules in Kaufland's words

• “Clear silhouette of the product visible on a white background in the first photo (necessary for Google Shopping, among other things)”
• “Only neutral product images without promotional content (e.g. with "Sale" lettering)”
• “The product is shown in full in the first photograph (additional product images may show detailed views).”
• “Only photographs of products and accessories included in the scope of delivery”
• “Show the product from various angles”
• “Not a collage of several images”
• “No shadows, frames or white space”
• “No snapshot as the main image”
• “No placeholder photos”
• “No text, logos, symbols or flags”
• “No delivery or price information”
• “No official seals (e.g. Stiftung Warentest) permitted”

Kaufland's own list of bad examples adds one more: packaging on the main image. And the rules have teeth: “Gross disregard of the product data guidelines may result in your sales activities on Kaufland Global Marketplace being restricted.”

“No shadows”: what it means for your packshot

A soft contact shadow makes a product look as if it stands rather than floats. Kaufland's rule still excludes every shadow, so the safe main image is a cut-out on pure white, as in shadowless photography.

White space is banned too, so crop tight. Amazon wants the product to fill at least 85% of the main image, a sensible standard for both platforms.

If your own shop uses packshots with a shadow, order a second version without it: in the marszalstudio app the shadow is a +€3 add-on you simply leave off.

Alt text, video, AI and eco badges: 6 more image rules

• Alt text: “Since June 2025, it has been a legal requirement to add alternative text (alt text) for product images” (CSV column picture.alt_text or the Seller Portal). Describe what is visible, in the market's language: on Kaufland.de “Wanderrucksack 40 l, marineblau, Rückansicht” rather than “hiking backpack 40 l, navy, back view”.
• Variants: every colour needs its own main image.
• Video: one per EAN, “Length 15 - 60 seconds”, mp4 (H.264), max. 100 MB, no text or logos. Only 5.5% of German and 0.1% of Polish pages in our study had one, so a short clip still stands out.
• AI images: Kaufland labels AI-generated images on upload from their metadata (blog, 23 July 2026), and since 2 August 2026 the AI Act requires disclosure of realistic AI images; see EU AI Act and product photography.
• GPSR: identification data and safety warnings in each market's language go into the attributes; a photo of the label does not replace them.
• Eco and guarantee badges: since 27 September 2026 the EU's EmpCo rules ban self-designed “eco” seals, “green” icons and home-made “guarantee” labels that mimic the official EU one; only officially certified labels such as the EU Ecolabel or FSC are allowed, and Kaufland “reserves the right to hide affected offers after review” (EmpCo).

Kaufland vs Amazon vs eBay: one main image for all three

One main image that passes all three: pure white, no shadow or text, cropped tight, 2,048 px or more. A soft shadow is a risk only on Kaufland.

Read also: EU AI Act and Product Photography - What Changes in August 2026

➜

Our study of 1,841 Kaufland product pages: almost one main image in four is too small

We measured 1,004 Kaufland Marketplace product pages on kaufland.de and 837 on kaufland.pl with the same code and thresholds, so the two markets compare directly. The headline numbers:

• 22,613 gallery images: median 9 per page in Germany, 8 in Poland; about 5% of pages have one image.
• 89% of main images on pure white in both countries: table stakes, not an edge.
• 23.5% of main images under 1,024 px (433 of 1,841); only 19.5% reach 2,048 px.
• English on German pages: of 64 German galleries with infographics, 20 (31%) had no German text, and English appeared in 23 (36%).
• Several sellers on 62% of German and 44% of Polish pages.

Germany vs Poland: same method, different weaknesses

German pages have higher-resolution main images, more video and more infographics; white backgrounds and image counts are on a par. The gaps hold after weighting German pages to the Polish category mix; counting at most two pages per product series, German video falls to 3.2%.

Categories with the weakest images: beauty trails in both countries

Beauty is weak in both countries: on the first page of “face creams” on kaufland.pl (live, 8 October 2026), 18 of 31 main images were under 1,024 px. Glass, gloss and cream texture need their own lighting; see cosmetics product photography.

More images, more reviews? Pages with 20 or more images nearly always have reviews (94% in Germany, 96% in Poland), single-image pages only in 40-45% of cases. That is a correlation (Spearman's rho 0.40 and 0.29), not proof that more images sell more.

How to cite this study: marszalstudio study, 1,841 Kaufland product pages (1,004 kaufland.de, 837 kaufland.pl), Internet Archive copies, April-October 2026, with a link to this article.

The image set for your product page: 7 shots in order

Variety beats volume: 41-44% of Polish and 39-50% of German galleries in our subsamples showed the same view twice (unweighted and weighted by group size). Baymard Institute found that 42% of users try to judge a product's size from its images. An order that works in most categories:

1. Front packshot on white (main image).
2. Back, side or three-quarter view.
3. Detail of material or mechanism.
4. Scale, next to a familiar object.
5. In use.
6. Contents of the box.
7. Packaging, never first.

Instead of infographics: detail, scale, contents

On German pages we found Polish infographics, test seals as separate images and a “DE SELLER FREE SHIPPING” banner on a main image. English text fails twice on Kaufland.de: it breaks the no-text rule and the German-only rule. What to show instead:

• Dimensions: a scale shot; the figures go into attributes.
• Material: a macro of fabric, seam or coating.
• Functions: the function in use, not an icon.
• Explanations: Rich Content modules, included in the subscription (Kaufland blog, 1 September 2026); only 4.2% of German pages had such content.

Text-free images also travel: one clean set works in all nine countries.

Kaufland Marketplace seller reviews, 5 KPIs and 4 traps

Almost all seller reports we found come from the German sellerforum.de, where a few regular users write most of the posts. Treat them as signals, not statistics (translations ours).

• Revenue: “Kaufland generates 20% of our revenue and about 98% of all problems” (January 2025); “maybe 10% of Amazon revenue, but only 1% of the hassle” (2023).
• Frozen payouts: €11,000 blocked after a seller offered a customer a discount in their own shop, paid out days later, in the seller's view thanks to a lawyer (2024).
• Support: “forces you to answer even the dumbest customer enquiries within 48h, but they allow themselves 7 days” (2025); counterpoint: “competent, unlike Amazon” (2025).
• Customers: “no fraud attempts from Kaufland customers; on Amazon we have them every week” (same post as the counterpoint).

Is Kaufland Marketplace legit?

Yes, but it is strict. The marketplace is operated by Kaufland Marketplace GmbH under the brand of the German retailer Kaufland (1,600 shops in 8 countries), and payments run through its payment provider cflox.

The risk lies in KPIs and account restrictions, which a German law firm says can happen “even without a breach of the terms or the law” (Kanzlei Warai, our translation). The 3.6 out of 5 stars on Trustpilot come from shoppers, not sellers.

5 KPIs and 4 warning levels

Missed targets trigger four warning levels per channel, ending with “Warning level 4 - Offers hidden” (service performance); a weak KPI on Kaufland.at does not hide your offers on Kaufland.de.

Four ways to stay inside the targets when you ship across borders:

• Early counts as late: parcels that arrive early count against you just like late ones. For delivery windows under 10 days, Kaufland recommends a span of no more than 3 days, “e.g. 2-4 days”.
• Let Kaufland set delivery times: with Smart Delivery Time Automation switched on, the offers concerned “will be excluded from the KPI process” (shipping settings).
• Your own holidays do not count: delivery windows stretch only for the selling country's public holidays, so widen them yourself before Chinese New Year or a UK bank holiday (national holidays).
• Answer tickets within 24 hours: whether weekends count towards the 48-hour deadline is worded ambiguously.

4 traps sellers notice only after launch

• Return requests: since 1 February 2026 your first reply to a return request must offer a valid return option, or Kaufland refunds the customer “at the expense of the seller” (customer enquiries).
• Unprocessed returns: returns you do not process within 3 working days are approved automatically.
• Duplicate EANs: the same product listed under several EANs is deleted without notice.
• Open tickets: an open ticket pauses the 14-day payout clock.

Read also: What Is a Packshot? 8 Types, Examples & Prices [2026]

➜

Checklist: 28 points before you upload images

Points marked (R) are our recommendations; the rest follow from Kaufland's guidelines (8 October 2026), the GPSR and the AI Act.

Main image

1. Whole product, no packaging, on white.
2. Silhouette clearly visible, also for white or clear products.
3. No shadows, frames or white space; product fills about 85% of the longer side (R).
4. No text, logos, symbols, flags, prices, seals or eco claims.
5. No collage, no placeholder: a real photo of this product.
6. No snapshot or lifestyle scene.
7. Each colour variant has its own main image.
8. Still recognisable as a 2 × 2 cm tile on a phone screen (R).
9. Same angle, light and scale as your other products (R).

Image set

10. Back, side or three-quarter view.
11. Material or mechanism detail.
12. Scale shot.
13. In use, only as an extra image.
14. Contents: only what the buyer receives.
15. Packaging, never first.
16. No added text, icons or logos on any image.

Technical

17. At least 2,048 px on the longer side, never under 1,024 px.
18. Under 10 MB, JPG or PNG.
19. sRGB profile embedded (R).
20. Colour checked against the product (R).
21. Sharp, with clean cut-out edges and no halo (R).
22. Alt text on every image, in the market's language.

Legal, data and video

23. Image shows exactly the variant sold (GPSR Art. 19).
24. Manufacturer and, outside the EU, EU responsible person in the attributes.
25. Safety warnings in every market's language.
26. Realistic AI-generated or AI-altered images disclosed (AI Act Art. 50), metadata left intact so Kaufland can label them.
27. Proof of rights for every image, including on shared pages.
28. Video (optional): MP4, 15-60 seconds, up to 100 MB, no text or logos.

Kaufland Marketplace FAQ

Bottom line: 6 rules for selling on Kaufland from abroad

1. Check your country: EU, UK, Switzerland, Norway, USA, China, Hong Kong, Ukraine, Israel and a few others; Turkey is not on the list.
2. Under €150 net, keep stock in the EU: cheaper offers shipped from outside the EU are deactivated.
3. VAT and EPR before the subscription: Poland's BDO can take up to 12 weeks, and without a German establishment you need an authorised representative in Germany.
4. Write German data yourself; Kaufland translates from German, not into it.
5. Second channel, not a replacement: Basic pays from about 5 extra orders a month.
6. Win on images: white, no shadow, no text, 2,048 px, proven rights. Only 19.5% of main images reach 2,048 px.

Order Kaufland-ready photos in the marszalstudio app: a packshot on white from €10 or clothing on white with retouching from €20, in 1-4 working days after we receive your products and payment. You follow the shoot live through a personal link and comment as it happens; for every 5 photos you get 1 free on your next order. See how ordering works, our product photography pricing and photo retouching for existing images.

Hundreds of EANs or an unusual product? Write to us.

Sources

Kaufland, official (accessed 8 October 2026)

• Kaufland Global Marketplace: home page and FAQ, conditions (6 October 2026), seller registration (6 October 2026), seller registration in Chinese, Christmas 2026 promotion, logiHub partner profile, technology partners
• Seller University, registration and tax: seller registration, onboarding, 2FA, tax registration, 2021 EU tax directive and customs 2026 (29 September 2026), VAT ID validation, tax rates, GPSR, legal texts, EmpCo (30 September 2026)
• Seller University, EPR: general information, France, Italy, Spain, Netherlands, EPR Service, PPWR
• Seller University, selling and performance: payment, offer data (23 September 2026), shipping settings (11 September 2026), national holidays, order management, customer enquiries, returns settings, Smart Pricing, service performance, customer service KPIs, delivery KPIs
• Seller University, product data: general and translation, Product Data Guidelines (27 May 2026), attribute sheet, uploading product videos and its screencast, Seller API: product data
• Kaufland blog and press: e-Commerce Day 2026 recap, EU AI Act (23 July 2026), Rich Content (1 September 2026), 43 million visitors (22 January 2026), Buy Box factors (2023, archived copy), press release on the Dutch launch (8 September 2026, German)
• Legal documents read from archive copies (kaufland.de blocks automated access): registration form (7 December 2025) and its form code, Seller GTC (15 December 2025), cflox payment services agreement (11 December 2025)

Other platforms, traffic, press, forums and studies

• Amazon and eBay: Amazon.de pricing, Amazon product image guide, eBay.de business seller fees and the changes of 1 July 2026, eBay UK international fee (30 September 2026), eBay US international fee, eBay picture policy
• Traffic and press: Similarweb (September 2026, also kaufland.pl, .cz, .sk, .at, .fr, .it, amazon.de, amazon.it, bol.com), ChannelX (6 October 2026), Euro Weekly News (13 September 2026), Schwarz Group (owner of Kaufland and Lidl), OHN on the 2024 commission change, wortfilter (14 March 2026)
• Forums, law and studies: sellerforum.de (threads 2023-2026, links next to the quotes), Kanzlei Warai, Trustpilot (shopper reviews, 7 October 2026), AI Act, Article 50, GPSR (EU) 2023/988, Baymard Institute (18 March 2026)
• marszalstudio study: all 837 kaufland.pl product pages archived 1 July-7 October 2026 (copies used dated 14 July-5 October) and all 1,004 kaufland.de product pages archived 1 April-6 October 2026, newest copy of each, same scripts and thresholds