The stylist at i is the specialist responsible for selecting clothes, accessories, props and arrangements that enhance the character of the shoot and meet the client’s expectations.
His work combines creativity with the ability to analyse trends and knowledge of presentation techniques. This ensures that the final effect of the shoot is consistent, attractive and in line with the project’s objectives.
BIn product photography, the stylist ensures visual consistency between the presented product and the background, lighting and accessories.
In fashion, on the other hand, his or her role extends to the creation of clothing sets that reflect the character of the collection or the personality of the model. In both cases, every detail counts – from the way the fabric is arranged.
The professional fashion stylist works with the photographer, make-up artist and hairdresser to ensure that all elements of the shoot are harmonious. He or she often prepares mood boards, or inspiration boards, which help establish the mood of the shoot. The job also requires good organisation and the ability to work under time pressure, especially for advertising campaigns.
Stylist’s responsibilities in fashion shoots
The stylist in a fashion shoot is responsible for selecting wardrobe, accessories and accessories that fit the campaign concept. In the fashion shoot, his/her task is to create an arrangement that brings out the strengths of the featured item. In both cases, it is important to adapt the styling to the target group and current trends.
In fashion shoots, the stylist often works with designers to select clothes according to their vision. In product photography, on the other hand, he or she may use lifestyle context and background that emphasises the function of the product – for example, a cup of coffee surrounded by books and candles for a lifestyle brand.
The stylist’s tasks also include preparing the clothes – ironing, cleaning and sometimes minor tailoring. For products, it might be polishing surfaces, removing dust or positioning an object appropriately in relation to light. Attention to detail is key here.
3 common stylist mistakes and how to avoid them
- Too many elements in the frame
- Mismatch between the styling and the concept of the shoot
- Lack of attention to technical details
An overloaded frame makes it hard for the viewer to know what to focus on. This is why the stylist should limit the number of accessories and go for simplicity. In fashion, this means avoiding excessive jewellery or patterns, in products – unnecessary props.
CA mismatch between styling and shoot concept can result in an inconsistent message. For example, streetwear style clothing will not fit with an elegant jewellery campaign. The stylist must stick to and pre-arrange all the details in a brief.
Lack of attention to technical details includes creases on clothes or fingerprints on products. Such shortcomings are visible in the photos and reduce their quality. This is why it is a good idea to have a toolkit with you – from irons to microfibre cloths.
Examples of the use of a stylist in various projects
In fashion campaigns, the fashion stylist is responsible for a consistent brand image. This can range from an outdoor shoot to a studio shoot, but always with the mood of the collection in mind. In turn, the stylist works to make the product look attractive in the catalogue or online shop.
In e-commerce, the role of the stylist is particularly important. Professional product styling increase sales and minimise returns. The right lighting, background and arrangement can significantly influence a customer’s purchasing decision.
A stylist can also work on public figures – politicians, artists or influencers. It is then his or her job to create a consistent image of the person to support their professional activities.
7 proven ways to be an effective stylist
- Pre-session creation
- Preparing clothes and props the day before
- Close cooperation with photographer
- Taking account of fashion trends
- Attention to technical details
- Adapting the styling to the target group
- Flexibility during the shoot
Creating moodboards facilitates communication with the team and the client. It also avoids misunderstandings about the atmosphere of the shoot. Preparing clothes and props the day before cuts down on set time and reduces the risk of delays.
Working closely with the photographer allows you to better match the styling to the frame and lighting. Taking fashion trends into account keeps the photos up-to-date and appealing to the audience. Attention to technical detail is an investment in the quality of the final material.
Adapting the styling to the target group increases the effectiveness of the message. Flexibility during the shoot allows you to react to changing conditions – such as weather in the open air or unexpected technical problems.
Stylist costs – current rates
Prices for a stylist’s services in Poland depend on experience, type of project and location. A fashion stylist can earn between €200 and €500 per day working on lookbook sessions. For large advertising campaigns, rates are higher – up to €1000 per day.
A product stylist typically works at rates of between €200 and €500 per day. On top of this, there may be the cost of hiring props, transport or additional services such as set preparation. It is worth establishing a budget with the client before starting cooperation.
In the case of e-commerce projects, it is often the case that billing is done on a per-photo basis – e.g. €5-20 per photo, depending on the complexity of the arrangement. This solution is beneficial for online shops with a large number of products.
FAQ
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What does a stylist do?
A stylist is a professional who helps clients create visually appealing and cohesive looks across various domains such as fashion, interior design, or personal branding. They provide expert advice on color coordination, outfit selection, and overall aesthetic presentation.
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What is the definition of a stylist?
A stylist is an expert who curates and recommends specific styles, designs, or appearances for individuals, brands, or media productions. They possess a keen eye for design, current trends, and the ability to translate client needs into compelling visual concepts.
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How much does a stylist cost?
Stylist fees vary widely depending on their expertise, location, and type of service, ranging from $50 to $500 per hour. Personal stylists typically charge between $100-$300 per session, while high-end fashion stylists can command significantly higher rates.
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What is called a stylist?
A stylist is a professional who specializes in creating and enhancing visual aesthetics in various fields such as fashion, photography, film, interior design, and personal image consulting. They are creative professionals who help clients achieve their desired look and style.
