UGC Creator is an expert in creating material that looks natural and authentic, despite its commercial nature. The UGC Creator combines technical skills such as operating a camera or photo editing application or working with video with a creative approach to marketing. The main focus of the creator’s work is to provide brands with content that can be used in their promotional activities.
Required UGC Creator Skills:
- Technical skills in video production and product photography
- Knowledge of current trends in social media
- Ability to adapt to the style of different brands
- Professional approach to content creation
- Understanding of marketing and business needs
These skills allow UGC Creator to create content that not only looks professional, but also meets the brands’ marketing objectives.
How Does UGC Creator Work?
UGC Creator works primarily on behalf of brands, creating content based on the brief received. The creation process usually involves planning, production and post-production of material. It is useful to be able to adapt to a brand’s guidelines while remaining authentic.
In practice, it is not uncommon for the UGC Creator to specialise in specific types of content or industries, allowing them to hone their craft and build their position in the market. This could be, for example, creating content for the cosmetics, fashion or catering industries.
Collaboration Model
Brands can collaborate with brands in various ways. The most common is the sale of rights to the created material, which the brand can then use in its marketing channels. The collaboration can be a one-off or a long-term, ongoing relationship.
An important consideration is the extent of the rights to the materials transferred. UGC Creator typically sells brands full rights to use the content, which means that the brand can dispose of the material in its marketing efforts.
Hardware and Software
A professional UGC Creator uses good equipment that allows them to create material that meets the standards of brands online. Basic equipment may include a smartphone with a good camera, image stabilisation systems, professional lighting and editing software.
Equally important are the technical skills involved in operating the hardware and software. The UGC Creator is proficient with video and photo editing software and is familiar with the principles and lighting.
The Profession of the Future?
The role of the UGC Creator is becoming increasingly important in the world of online marketing. Brands increasingly recognise the value of authentic content created by professionals. The demand for high-quality social media content is steadily increasing, which opens up new opportunities for UGC creators.
How Do I Get Started as a UGC Creator?
Becoming a UGC Creator requires developing the right skills and building a portfolio. Beginning creators often start by creating content for their own channels, learning production techniques and learning the specifics of different social media platforms.
It is good to understand the business and marketing aspects, as the ultimate goal of the content created is to support the marketing efforts of brands. Developing communication and business skills that come in handy when working professionally with clients will certainly help.
UGC Creator Salary
Rates in the UGC industry vary and depend on the creator’s experience and the client’s requirements. A beginner UGC Creator can expect to pay €100-200 for a single video. Creators with a developed portfolio often receive €200-500 per video. The most experienced UGC Creators can negotiate rates of up to €700-1500 for a high-quality video.
In the case of product photography, rates usually start from €50-200 for a single shot with full post-production. More complex compositions or lifestyle shoots can be priced at €100-500 per shot. Brands often opt for packages, where the cost of a single shot is lower, but the creator is commissioned for more content.
It is worth noting that some brands offer long-term contracts where the UGC Creator delivers a set number of materials per month on a regular basis. In such cases, the monthly remuneration can range from £1000 to £5000, depending on the quantity and quality of the content delivered.
How Long Does It Take to Produce a Single Video or Photo?
The process of creating a single video for a brand is more than the recording itself. A standard timeline for a short video (15-60 seconds) is as follows:
- Research and planning. 1-2 hours to analyse the brief, competitors and prepare the concept. A good UGC Creator spends this time understanding the tone of the brand’s communication and current trends in the category.
- Set preparation. 30-60 minutes to organise the space, set up lighting and prepare the product. This phase is crucial for a professional end result.
- Recording. 1-3 hours to complete all shots. Experienced filmmakers always record several versions of each scene to have more flexibility during editing.
- Post-production. 2-4 hours for editing, colour correction, adding music and subtitles. This phase also often involves consulting with the client and making corrections.
For a product shoot, the process is slightly shorter:
- Preparation and styling 30-60 minutes
- Photo shoot 1-2 hours
- Post-production and retouching 1-2 hours
FAQ
What is a UGC creator?
A UGC (User-Generated Content) creator is a professional who creates authentic content for brands without needing a large social media following. They specialize in producing marketing materials like photos, videos, and reviews that brands use on their own channels.
What is the average UGC creator salary?
UGC creators typically earn €150-400 per content piece. Monthly earnings can range from €1,500 to €3,000 when working with multiple brands. Experienced creators can make €5,000+ monthly through consistent client work and package deals.
What platforms do UGC creators use?
UGC creators find work through specialized platforms like Upwork, Fiverr, and Billo. Many also use Instagram, TikTok, and LinkedIn to showcase their portfolio and connect with brands. Some creators work through dedicated UGC marketplaces.
How do I become a UGC creator?
To become a UGC creator, start by creating sample content and building a portfolio. Learn basic photo/video editing skills, understand brand guidelines, and begin applying for jobs on UGC platforms. No large following is required to start.
Do you need followers to be a UGC creator?
No, UGC creators don’t need a large following since their content appears on brand channels rather than personal accounts. Success depends on content quality and creation skills rather than social media influence.
What skills do UGC creators need?
Essential UGC creator skills include photography/videography, basic editing abilities, understanding of social media trends, and brand communication. Knowledge of marketing principles and content creation tools is also valuable.
How do UGC creators get paid?
UGC creators get paid per project through various methods including PayPal, bank transfers, or platform-specific payment systems. Payment terms vary by client, ranging from immediate to 30-day terms after content delivery.
What type of content do UGC creators make?
UGC creators produce various content types including product reviews, demonstrations, lifestyle photos, unboxing videos, testimonials, and how-to content. The format depends on brand requirements and platform specifications.
Is UGC creation profitable?
Yes, UGC creation can be profitable with consistent client work. Many creators earn a full-time income by managing multiple brand relationships and offering different content packages. Regular work can lead to stable monthly earnings.
What equipment do UGC creators need?
Basic UGC creation requires a good smartphone with a quality camera, basic lighting equipment, and editing apps. Professional creators might invest in DSLR cameras, lighting kits, and professional editing software.
