What is Adobe Express?
Adobe Express, originally known as Adobe Post and later as Adobe Spark, is a tool , which debuted in 2015 as an iOS app. Since then, Adobe Express has grown in functionality and popularity.
Adobe Express is available in both web and mobile versions. The free version offers access to over one million images and other resources, thousands of templates and dozens of fonts.
Users can unlock premium features, including access to already 175 million Adobe Stock images, 20,000 fonts and additional applications such as Photoshop Express and Premiere Rush
Cost: free or premium – $9.99 per month or $99 per year
Website: adobe.com/express
Usage
Adobe Express has quickly become a useful tool for entrepreneurs, small businesses and content creators who need to stand out and creatively express themselves to grow their brands and audience reach. In today’s world, where the average internet user spends (note 😵) over 2 hours a day on social media, Adobe Express is a key tool for creating eye-catching posts, short videos and posters.
The average internet user today will spend more than 2 hours on social media.
Online Image Editing
As an online content creation tool, Adobe Express offers a variety of image editing functions that can be accessed directly from the web browser. These functions are not only easy to use, but also tailored to process images quickly and efficiently for a variety of purposes.
Check available functions: adobe.com/express/feature
Let’s list the most helpful tools that are available online.
- Background removing using AI
- Resizing
- Converting images and video into different formats
- Cropping graphics and photos
- Creating and editing PDF files
- QR code creation
Online Background Removal – Tool No. 1 ⭐️
Insofar as the case of background removal is interesting, up until now, unless you were using the classic version of Photoshop, intelligent online background removal was only available for a fee. Adobe Express changes this and allows you to use background removal, at no extra cost.
However, let’s not forget that paid solutions also have their benefits, such as an API connection or integration with tools like Make or Zapier, which makes the automation process far more convenient.
Check also:
Online Background Removal – Tool No. 1
Adobe Express offers a relatively wide range of features that are tailored to the needs of a variety of users.
Creates
- Templates and design – users have access to templates that they can modify to create bespoke content. These templates cover a variety of categories, from social media to marketing materials.
- Photo and video editing – what we as a product photography studio are most interested in. Adobe Photoshop Express allows quick and easy editing of photos and videos, including cropping, adding filters and visual effects. Complex projects will not be prepared, while it handles elementary issues well.
- Creating graphics and animations – Express has tools for creating graphics and animations that can be used to design posts and advertisements.
Has AI
Adobe Express uses Adobe Sensei technology, which enables advanced features such as automatic background removal, GIF generation and other actions to simplify the creation process.
Likes Order
- Branding libraries – we can create and manage brand elements such as logos, colour palettes and fonts, making it easy to maintain brand consistency across all materials.
- Template personalisation – access to a range of templates and the ability to personalise gives you the ability to create unique content that reflects your personal or corporate style. What does this give you in practice? A designer can prepare materials for you, which can then be edited by just about anyone.
And we like him for:
- Simple interface – Adobe Express has an uncomplicated interface that is available on both phones and desktops.
- Sync with Creative Cloud – through integration, projects and assets are synced between devices and apps.
- Accessibility – Adobe Photoshop Express is available on a variety of platforms, including iOS, Android and as a web app, giving users the flexibility to choose how they create content and work from wherever they choose 🤓
And what don’t we like it for?
It is well known – it is relatively simple, so in more complex projects it becomes unergonomic. However, this is not the task it was created for.
All in all, Adobe Express is a good tool for creating moderately complex images that is suited to users of all skill levels.
How Much Does a Paid Version Cost?
Adobe Photoshop Express Pricing
Adobe Express offers its users various pricing plans, ranging from free use to more advanced premium options.
Free – What Do You Get?
- In the free version of Adobe Express, users have access to key editing and design features to create basic content.
- The free plan includes access to templates and a limited library of images and assets to create potentially compelling designs.
Premium – Worth It?
- In premium, users have access to all the features offered by Adobe Photoshop Express, including more advanced editing tools and more templates.
- The premium plan gives access to the full Adobe Stock collection, which includes more than 175 million images, and 20,000 premium fonts.
- Premium subscribers can take advantage of brand personalisation features, including the ability to create their own templates and branding libraries we mentioned earlier.
Adobe Express Premium Pricing
The cost of the premium plan: Adobe Express costs $9.99 per month or $99 per year, which already provides access to all features.
💡 Lifehack: Adobe Express is included in existing Creative Cloud plans, perhaps using another plan you already have access to Adobe Express premium.
Check here: adobe.com/pl/creativecloud/plans
Compare With Photoshop and Canva
In today’s world of digital creation, Adobe Express is one of the key tools for content creation, but it is not the only solution available. Let’s take a look at how Adobe Express compares to other popular design applications such as Photoshop and simple tools like Canva.
Adobe Express vs Photoshop
Complexity vs Simplicity
Photoshop is known for its complexity and wide range of features, making it ideal for professional graphic designers and photographers. Adobe Express, on the other hand, is driven by its simplicity and ease of use, making it more accessible to beginners and users who do not need advanced image editing features.
Functions and Opportunities
Photoshop offers advanced image editing and retouching tools, supports layers and masks, and allows detailed manipulation of images. Adobe Express focuses on rapid content creation, offering easy-to-use templates, basic image editing tools and integration with Adobe asset libraries.
Adobe Express vs Canva
Availability of Templates
Like Adobe Express, Canva offers a rich library of templates and easy-to-use design tools. However, Adobe Express stands out for its integration with Adobe Stock and offers access to more professional images and assets.
Functionality of the Free Version
Both tools offer extensive free versions. Adobe Express provides access to 1,000 Adobe fonts and a limited set of Adobe Stock images, while Canva provides access to a wide range of free stock, but with fewer professional images.
Simple and Intuitive
Both Adobe Express and Canva are rated positively for their intuitive interfaces and ease of use, although Adobe Express naturally offers more advanced integration capabilities with other Adobe applications.
Adobe Express for Product Photography
Now something we like best – product photography. Adobe Express, although not a tool created for product photographers, offers features that can significantly facilitate and improve the presentation of products in various media, especially in digital marketing.
Key Features
- Photo editing and retouching – Adobe Express offers basic photo editing tools that are useful for product photography, such as adjusting brightness, contrast, colour saturation and sharpness. These tools allow you to improve the quality of your product photos without the need for in-depth knowledge of photo editing.
- Background removing – AI-based automatic background removal is particularly useful for product photography, allowing you to quickly separate your product from the background, which is often required for e-commerce and advertising materials.
- Product presentation templates – Adobe offers a variety of templates in its app that can be used to create product presentations.
Product Photography Use
Online shops can use Adobe Photoshop Express to quickly create compelling product graphics that grab customers’ attention and make it easy to compare products.
For social media, where visual appeal is extremely important, Adobe Express helps create product posts and ads that are both aesthetically pleasing and informative.
For the fashion industry, where product presentation is as important as the product itself, Adobe Express makes it easy to create elegant catalogues and lookbooks.
Although Adobe Express does not offer advanced product photography tools, its ease of use, variety of templates and editing tools make it such a useful tool for businesses and individual entrepreneurs that it is worth checking out.
Glossary
In order to better understand the features and tools offered by Adobe Express, below is a glossary of key terms that may require explanation.
Image Filters
Predefined settings that can be applied to photos to change their look, style or mood. Filters can include effects such as black and white, sepia, matte, retro, etc.
Photo Collages
A technique for combining multiple photos into a single graphic composition. Collages can be used to tell a story, present different perspectives or create artistic compositions.
Colour Correction
The process of adjusting colours in a photo to achieve a desired effect or to improv
Template
A predefined template or layout that can be used as a starting point for creating new designs. Templates can include different layouts, fonts and design elements.
Matte Effects
Image styling that reduces contrast and saturation, giving a more subdued and subtle look to an image.
Summary
Adobe Photoshop Express Online continues to evolve, adapting to growing user demands and a changing market. Its ability to innovate and deliver intuitive but powerful tools makes it a valuable resource in the arsenal of anyone looking to create professional-looking content. In the future, we can expect to see further developments in functionality, AI integration and other advanced technologies, making Adobe Express an even more versatile tool in the world of digital design.
