Knowledge base for product photography and e-commerce
Definitions, how-to guides, AI trends and case studies in one place. Everything you need to know about product photography, image editing and online sales - tested in work with 1000+ brands.
Definitions and industry glossary
Short, clear explanations of key concepts in photography, e-commerce and marketing. Perfect for beginners and as a quick reference before client meetings.
Practical how-to guides
Step-by-step instructions. No theorising - just proven methods that work in real photographer and e-commerce manager workflows.
How to blur background on photos
5 ways to achieve the bokeh effect - from depth of field in-camera to Photoshop and AI. With examples and a recipe for each method.
Read article How-toPDF to JPG - convert for free
3 free methods to change format from PDF to JPG online and offline. No quality loss, with proper resolution.
Read articleTrends and AI in photography
What is happening in the industry now - from Pantone colour of the year to the AI revolution in product photo generation. Current as of 2026.
Colour of the year 2026 - Cloud Dancer
Pantone Cloud Dancer 11-4201 in product photography: exact HEX and RGB, studio setup and where off-white gets your listing suppressed.
Read article AINano Banana - AI in product photography
Google's image AI tested on real product photos - ratings, prompts and results for e-commerce in 2026.
Read articleFor e-commerce
Practical online sales - from photos for specific marketplaces to full case studies of brands that trusted marszalstudio.
How to sell on Etsy UK
Photos, Etsy SEO, fees and UK shipping - a step-by-step guide to opening an Etsy shop, written by a product photographer.
Read article MarketplaceSelling on Kaufland Marketplace
Fees, the €150 rule for UK and non-EU sellers, VAT, EPR and image data from 1,841 product pages on Kaufland.
Read article MarketplaceeBay UK for sellers
Selling fees for private and business sellers, the seven scam patterns to recognise and when HMRC treats decluttering as trading.
Read articleFAQ about knowledge base
Are articles updated?
Yes. Key guides and definitions are reviewed at least once a year. Publish and last-update dates are shown next to each article. AI trends and colour articles are updated continuously.
What does this knowledge base cover?
Three main areas: product photography (techniques, gear, settings), e-commerce (online sales, marketplaces, store optimisation) and new technologies in photography (AI, online tools, automations).
Who is this for?
For e-commerce owners, marketing managers, beginner and advanced photographers and anyone who wants to better understand product photography. We write in plain English without industry jargon.
Can I suggest a topic?
Yes, gladly. Drop us a message - if the topic matters to our readers, we add it to the editorial calendar. The best topics are specific questions hard to find answers to online.
